Valuation Expertise,
Built for Startups

Our Mission

Every startup that grants employee stock options needs a 409A valuation — but for years, the market was dominated by large accounting firms charging $5,000–$25,000 for reports that took 3–4 weeks to deliver.

We built 409A Valuation Pro to change that. Our platform combines experienced certified valuation analysts (CVAs) with efficient workflows to deliver IRS-compliant, auditor-defensible 409A reports at a fraction of the traditional cost — and in days, not weeks.

Our Methodology

All our valuations use IRS-recognized safe harbor methodologies as defined under Treasury Regulation §1.409A-1(b)(5). Depending on your stage, we apply one or more of:

• Market Approach — Comparable company multiples and recent transaction data
• Income Approach — Discounted Cash Flow (DCF) analysis for revenue-generating companies
• Asset Approach — Net asset value analysis for pre-revenue companies
• Option Pricing Model (OPM) — Black-Scholes-based allocation for complex cap tables
• PWERM — Probability-weighted expected return method for late-stage companies

Every report includes DLOM (Discount for Lack of Marketability) analysis, comparable company benchmarking, and a complete methodology disclosure — exactly what Big 4 auditors require.

Qualifications

Our analysts hold Certified Valuation Analyst (CVA) and Accredited in Business Valuation (ABV) credentials. We have experience with startups from Pre-Seed through pre-IPO, across SaaS, FinTech, HealthTech, Deep Tech, and dozens of other sectors.

Our reports have been accepted by Deloitte, PwC, Ernst & Young, KPMG, and all major regional audit firms without material adjustment.